Community Group of the Year nominee – Alice Charity

Community Group of the Year nominee – Alice Charity

A North Staffordshire charity that supports vulnerable and disadvantaged families across Stoke-on-Trent and Newcastle-Under-Lyme had a positive impact on the lives of 9,247 children and provided almost 11,000 meals for children in 2024.

Since 2011 The Alice Charity has aimed to break the poverty cycle, improve lives and change communities. They see that each family’s needs and circumstances are different and so tailor the help that they give to each family accordingly.

The charity develops sustainable solutions, supports families and makes a difference with collaboration and a multi-agency approach.

The Alice Charity employs 12 staff and has the support of a number of volunteers. From running food banks to delivering educational resources and offering advocacy and mentoring, the charity empowers individuals to build brighter futures.

Last year the charity handed out 5,700 Christmas presents to 1,404 children, facilitated 4,450 hours of volunteering, distributed 146 essential items for babies and toddlers including prams, pushchairs and highchairs, and dispended cots, moses baskets and beds for babies and children who otherwise wouldn’t have anywhere to sleep safely.

Alice Charity CEO Heather Sheldon said: “We offer fantastic support to families and children. Moving forward, we will slightly reposition ourselves and increase our focus a little more on helping children thrive, especially the birth to five years age group.

“We think it’s really important that these children have as much fun and enjoyment as possible too, and we will look to bring youngsters and families together whenever we can. The Alice Charity will continue with determination on our quest to ensure that every child, young person and family have a safe and happy life, and the foundations they need to flourish.

“We also are looking to develop our corporate relationships further to enable us to all pull together for the common good and make people as happy and healthy as possible. Together we change lives.”

The Alice Charity has been nominated in the Community Group of the Year category of the Your Heroes Awards 2025.